“Popular Trademarks” reading

Shared by Michael

Popular culture at its finest. Students are presented with logos of six international companies and need to match them with their descriptions.

Corporations

The corporations presented are: GAP, The Body Shop, McDonald’s, Starbucks, Nike and United Colors of Benetton.

What is interesting about them is that they are all somewhat controversial e.g. Nike is accused of using sweatshops in Third World Countries, McDonald’s is responsible for obesity of many people, United Color of Benetton is famous for its advertising etc.

TASK

• Ss try to identify trademarks. They say what they know about each company.




• Ss analyze trademarks in pairs and answer the questions.




• Ss match trademarks with companies’ descriptions.




• If the reaction of the group is good the lesson can turn into an argumentative discussion about nowadays business practices of international companies.

Download

popular_trademarks.pdf



popular_trademarks.doc

 

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Keywords: corporations, intermediate, matching, reading, speaking, trademarks